Nineteen cycles strong and still setting the standard! The Jovani It Girl Contest is back for Cycle 19, and we’re inviting a new generation of standout women to step into the spotlight for Spring 2026.

For over a decade, Jovani It Girl has celebrated confidence, individuality, and glamour, empowering young women from across the country to represent the Jovani brand through exclusive modeling and brand opportunities.

Selected Semi-Finalists will travel to Atlanta, GA to model in Jovani’s latest collections during Atlanta Market, gaining invaluable runway experience and competing for scholarships, prizes, and the chance to advance to the final round.

From there, Finalists will head to New York City to participate in an exclusive Jovani video shoot and Coterie Week, culminating in the selection of one Jovani It Girl, who will be awarded top honors, scholarships, and Jovani prizes.

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Who Can Apply

  • Contestants must be between the ages of 17–27

  • Must be a legal resident of the United States

  • Must be available for required contest dates (see below)

Key Dates

  • Application Period: December 12, 2025 – February 14, 2026 (6:00 PM EST)

  • Semi-Finals (Atlanta Market): Saturday, March 28, 2026 – Wednesday, April 1, 2026

  • Finals (New York City): July 12–15, 2026 or July 19–22, 2026 (exact dates TBA)

Application Information

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Additional Details:

  • Contestants must follow @JOVANIFASHIONS and @JOVANIITGIRL on Instagram and post using the hashtags #JOVANI and #JOVANIITGIRL from a public account to qualify.

  • Selected applicants will advance to a Zoom interview with the Jovani It Girl Coordinator.

  • Travel, lodging, and meals are provided by Jovani for official contest dates as outlined in the Terms & Conditions.

Stay connected and follow the journey on Instagram @jovaniitgirl for announcements, updates, and behind-the-scenes moments.